Client Surveys
Purpose
- To have objective data on which to base strategic planning
- To get ideas and inspiration for the preparation of marketing material
- To assist with design of service offering
- To give staff input on what’s important to clients/customers
What happens
Clients are asked questions relating to the services you provide. Some of the questions are qualitative and open ended and some are quantative. The surveys are conducted over the phone or in a focus group to enable the interviewer to delve deeper if the answer warrants such a approach. This is not possible with a written or internet survey therefore affecting the quality of the survey results.
Likely Outcomes
- Identify what is perceived to be the strengths of your business and areas for improvement
- The clients feel they have a forum to air their views whatever they may be
- Objective findings summarised by an independent outside party
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